Holiday Mercato
We worked with the Resort at Pelican Hill’s marketing team to create an identity for a seasonal activation—Holiday Mercato—a boutique shopping experience featuring handcrafted goods from local artisans in Southern California.
Chosen to compliment the ethos of the Resort at Pelican Hill, the Holiday Mercato was a winter celebration of California’s natural abundance and breathtaking beauty. After honing the event identity, UpWorth Creative designed upscale signage, print collateral, and social media assets to promote Holiday Mercato and provide support and visibility for participating vendors.
