The Resort at Pelican Hill Summer Campaign
Summer at the Resort at Pelican Hill is a time of celebration and serenity, an ode to an Italian-inspired lifestyle on the magnificent Newport Coast. During this incredible season, guests are invited to embrace the art of living beautifully—Ciao Bella.
Ciao Bella at Pelican Hill isn’t confined to a specific travel agenda, but is a celebration of the entire experience. A curated canvas of unique guest experiences ranging from Vespas and private cabanas to premium picnics and a curated summer mercato—each reflecting the carefree spirit of the California coast in summertime.
After working with the Resort at Pelican Hill’s marketing team to craft the story of Ciao Bella, we provided creative direction for a campaign photoshoot. This included creating storyboards, casting talent, and providing on-site photoshoot direction. The overall creative aesthetic was designed to highlight the joy of summer at the Resort, with playful illustrations and a vibrant color palette.
